All Biopharma Haig looking back

Multicultural marketing is no longer innovation, it’s competitive advantage

Customer experience within the healthcare industry is important. Currently, the healthcare industry is in the midst of a turbulent global transformation, and with the advent of technology and the ability to reach consumers across country boundaries, cultural value based strategy and messaging is more important than ever before. Multicultural influence will be driving trends in the pharmaceutical industry and personalized medicine. CMO’s will have to stay ahead of these trends and adapt to these influences, culture shifts, and demands on medicine.

Cultural Competence in Pharma
Cultural Competence in Pharma 2
Cultural Competence in Pharma 3

 

Source – Pharma’s Almanac